Social listening tools how to#

Develop new ideas for your content, messaging, and campaigns.

Monitor competitor mentions, updates, and announcements online.

Track what people are saying about your brand on social media and other online channels like websites, blogs, and news articles.

Stay on top of developments in your market to strengthen industry knowledge - this is particularly important for B2B marketers.There are many benefits to using audience listening in your marketing activities. What are the benefits of social listening? Understanding this will help you to create better content, build better audience personas, and devise better digital strategies. This is known as social listening.Įvery day people discuss your brand or topics that relate to your industry so it’s wise to keep track of what’s being said. One of the most common and effective ways to conduct audience listening is to monitor conversations on social media channels. It can also help you create meaningful and sustainable long-term relationships with your audience members. It’s a quick and easy method of getting specific insights into your existing and prospective customers and delving deeper into your audience research. You can use audience listening to gain a better understanding of your audience and their needs or desires. If you want to define it, audience listening is the process of monitoring what people say on digital media channels about your brand, your products, or your competitors.

Remember, when customers feel connected to a brand, 57 percent will increase their spending and 76 percent will purchase from them over a competitor, according to Sprout Social research.įind out how to create a killer social listening strategy that can transform your business and propel your brand miles ahead of your competition. The benefits of social listening go far beyond customer satisfaction.Ī carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease.

That can’t happen anymore if you want to be successful. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it).

Social listening tools how to#